Create a unique Facebook page that is capapble of standing apart from the rest. The key to marketing on Facebook is to not look just like the other guys. Almost everyone uses Facebook these days, so you must be different if you want to be noticed before one of your competitors is.
Never neglect your existing base. Some marketers focus on getting new subscribers instead of taking care of their exist audience. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This is very rewarding, so don't neglect your fan base.
Write posts with real value. Facebook isn't just about informal conversation. Those that supply meaty posts will often find that there's a big audience out there just looking for that type of content on the platform. Be that person or company that delivers exactly that type of content. You'll see great returns.
It is important to have a lot of followers when using Facebook as a marketing tool. You should have 5,000 fans or more before you really start investing in marketing. Once you gain a large following, you marketing efforts will become much easier.
Use a cover photo on your Facebook page that really shows off your brand. For example, show a picture of one of your bestselling products. You want to keep your products fresh in the mind of the public, and choosing the right cover photo can make this a lot easier for you.
Do not post so much on your Facebook page that people will begin to feel too saturated by you. You want to give them something to think about, so let a little space flow in between each posting. Facebook recommends new page owners post no more than once or twice a week.
Talk to your audience on your Facebook business page. If someone is taking time to write something on your Wall, you should answer them. It's similar to someone calling your business. On the phone, you would talk to them and answer their questions to make a good impression. This concept is the same with email and web form submissions. It needs to be the same with your Facebook page.
Only post updates that are pertinent to your area of business. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. Create a personal Facebook page on which to post other information.
Do not constantly share business related posts with your audience. While some people may want to hear this type of information regularly, others may find it quite boring. You should try your best to focus your postings on your products, and post less about the way your business actually works.
The here marketing you can do on Facebook may have surprised you. There are many different opportunities for you to communicate with your audience when it comes to this popular social media site. Use the advice shared in this article and you can take advantage of the Facebook and use it to grow your business.